Washington, D.C. — Following the lead of the media and political classes, BPI will be impacting its publications positively by using “impact” as its go-to verb. By impacting its communications in this way, BPI expects to impact a greater audience, which can be negatively impacted by confusion arising from verbs like “affect,” “help,” “increase,” “hinder,” and the like. “Impact, impact, impact,” said BPI Executive Vice President and Head of Public Affairs Kate Childress.
Most impacted by the change will be Tara Payne, vice president for communications and author of BPInsights. Per Payne, “This change will impact me positively in the editing and drafting process, as my impact can be on nouns rather than verbs. This will impact BPI efficiency and, eventually, positively impact businesses and households, and thus long-term economic growth.”
Wishing you an impactful April Fools’ Day.
###
About Bank Policy Institute.
The Bank Policy Institute (BPI) is a nonpartisan public policy, research and advocacy group, representing the nation’s leading banks and their customers. Our members include universal banks, regional banks and the major foreign banks doing business in the United States. Collectively, they employ almost 2 million Americans, make nearly half of the nation’s small business loans, and are an engine for financial innovation and economic growth.
